Language inclusion: “active offer” as a proactive alternative to “active demand”

Language inclusion: “active offer” as a proactive alternative to “active demand”

Embracing active offer in language services ensures accessibility and inclusion, especially minority language communities.

Unlike active demand, which waits for requests, active offer proactively provides services in all official languages and recognizes the importance of linguistic diversity.

Key players in this initiative are translators and localization specialists, who adapt content, making inclusion a reality.

We help global entities adopt active offer by localizing their websites and campaigns, fostering a culture of belonging and respect for linguistic diversity.